Okay, maybe my title is a bit hyperbolic, but I was struck when I stumbled across this commercial for a Nursery Rhymes app.
I basically had two reactions when I saw this. First, I thought it was sad that the dad can't be home to put his daughter to bed. Maybe he's a workaholic (which I can relate to) or maybe his job demands long hours. In our current world, most jobs put work before family. My second thought, after my second watching, is that the father is out of the country and can't be home. He is away on business. It made the commercial a bit more palatable for me, but I couldn't help but wonder why he wouldn't want to have a conversation with his daughter. Why not just talk?
If I were completely cynical, I would say the daughter wasn't really paying much attention to the father because she was playing with the iPad. Of course she is paying a bit of attention because she is on the same rhyme as her father and children can listen and play at the same time (though sometimes I wonder if this is true). Also, they seem to imply the father is away on business because he speaks a different language to a colleague. It doesn't seem to account for the time change, but there would be ways to rationalize that as well. And then there is concern about how screen time disrupts sleep patterns. Maybe I'm just cranky, but the add rubbed me the wrong way.
It was just a thought.